Magnum 5 Senses of Pleasure

This award-winning exhibition is designed as a museum of pleasure, a multisensory journey that invites visitors to explore pleasure through all five senses.

It redefines pleasure not as something to be merely consumed, but as an experience to be reflected upon. Each room includes a concise context that illuminates the connection between the senses, memory, and culture. From the moment of entry, each space focuses on one sense. This exhibition invites you to experience pleasure with your whole body. It’s not about indulgence, it’s about awareness. About slowing down long enough to notice how your senses, your memories, and your emotions intertwine.

Awards:

Eventex

*Brand Experience – Food & Beverages Immersive Experience Immersive Technology (x2)

Felis

*Live Brand Experiences & Activations

Experience Design: DECOL Studio

Producer Agency & Experience Partner: GOSU Agency

Execution Partner: Wonderwheel

Commissioner Brand: Magnum - Magnum Türkiye

Agency: Mullen Lowe Istanbul

Visuals Support: Taha C. Yıldırım, Hazel Koyuncuoğlu, Ziya Gökoğ, Can Kungor, Mustafa Erzurum

Immersive Audio Setup: Sergen Tertemiz

Light Installation Design: Batu Güven, Bulut Ege Mumcular

Creative Coding Support: Hakan Gündüz Sound & Music: IO Things

Interactive Room Music & Sound: Hazal Döleneken

Scent Object Design: Ecem Naz Dalmaz

Scent Production: DSM Firmenich

Technic Productions: T4 Production Techizart